Agents of SHIELD – Hydra has an image problem

Cat MacRae Agents of SHIELD Leave a Comment

[ABC media]

Grant Ward may not be known for his sense of humor, but Brett Dalton always knows how to entertain his audience. We’ve not seen a great deal of Ward on screen recently, but that hasn’t stopped Brett from sharing his vision for a ‘new Hydra’. Now Marvel is also getting in on the act with their latest video showing Brett “helping” Marvel’s Chief Creative Officer, Joe Quesada, design a new logo for the organization (pictured above).

Brett often fields questions regarding his character now heading up an “evil organization” with a smile and an astute observation that he’s in the business of rebranding. Recent suggestions include baking cookies and starting Hydra’s very own pizza place. At several of Brett’s con appearances mention has been made that a new logo would go a long way towards making Hydra seem less evil and more of a fun, hip and sexy entity. It seems as though Marvel likes the message, very much in evidence in this tongue-in-cheek video, showcasing Brett offering up some redesigns of his own.

Although it doesn’t seem as though the pink octopus, with a beaming smile and a cute bow in her hair, made the final cut, the video is about much more than just a logo. Full of Easter eggs for fans of the show, the ending of “to be continued..” implies that we haven’t seen the last of Marvel’s efforts to show that this Hydra really isn’t the same organization that many are familiar with. It’s an interesting publicity approach from the parent company and one that we certainly look forward to seeing more of. It has been recently confirmed, by Joe Quesada at New York Comic Con, that Brett himself both pitched and wrote the piece (video below).

Marvel’s Agents of S.H.I.E.L.D. airs Tuesdays at 9pm on ABC.

Leave a Reply

Your email address will not be published. Required fields are marked *